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GERBER® FAQs

What is GERBER®?

GERBER® is a brand with products focused on child nutrition, launched in 1928. It was started by a mother- Dorothy Gerber, in Michigan, USA from the desire to nourish her little one. GERBER® brings with it a 90+ years of global expertise in nutrition for children.

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Is GERBER® a new brand launched in India or is it the same brand that is present in the US?

GERBER® is a brand launched in 1928, which was started by a mother– Dorothy Gerber, in Michigan, USA from the desire to nourish her little one.GERBER® brings with it a 90+ years of global expertise in nutrition for children. We are now launching the GERBER® brand in India with the same promise of providing high quality & nutritious products for your little ones and thereby support their nutritional requirements.

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Is this brand without the baby face original? GERBER® products across the world have a baby logo on it?

In India, we are launching the brand GERBER® for toddlers (2–6-year-olds). In this light India market is not using the baby face which otherwise is a significant brand property for GERBER® products available outside India.

 

We are therefore using the GERBER® word mark to avoid any misrepresentation. We assure you that we will maintain same promise of highest quality standards on the product & nutrition deliveries. GERBER® is brought to you by Nestlé, the global leader in child nutrition and the owner of the brand.

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Is GERBER® owned by Nestlé?

Yes, GERBER® is trademark and a brand of Nestlé. The brand was founded by Dorothy Gerber in Michigan, USA from the desire to nourish her little one and GERBER® brand was first launched in 1928. GERBER® trademark and its branded products were acquired by Nestlé in 2007.

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Which product range will be available from GERBER® in India?

In India, GERBER® will be available as a range of cereals for toddlers targeting the age group of 2–6-year-olds. It comes in two variants Mango & berry and Spinach & carrot.

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What is Powerblend® in GERBER® and What is GERBER® Cereal?

GERBER® Cereals for little ones comes with Powerblend® which provides four diverse food groups- Cereal, Legume, Milk and Fruits/Vegetables coming together in one bowl. A diversity in diet helps provide the necessary nutrients along with the exposure to various flavors & textures. GERBER® Cereal for little ones has a combination of the different food groups which provide an age-appropriate nutrition, healthy and tasty product. It’s texture with added fruit and cereal bits provides a visually fun and engaging experience that can encourage exploration and self-feeding by toddlers. It also contains 16 vital nutrients including:

 

  • Iron & Omega-3. Iron helps support normal cognitive development & ALA (omega-3) helps support normal brain development
  • With Immuno-nutrients. Vitamin A, C, D, Iron & Zinc help support normal immune system function
  • Rich in protein that helps support normal muscle growth
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What is the price of GERBER®?

GERBER® cereals are priced at INR 400 for 300g pack

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Is this product manufactured in India?

Yes, the GERBER® Cereal is manufactured at the Nestlé factory in Samalkha, Haryana.

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How many times in a day should my child have GERBER® cereals?

We recommend giving 1 bowl of GERBER® cereals as a part of diversified diet to your kids. The recommended preparation is 130 ml lukewarm water and 50gm ( i.e 7 teaspoons) of GERBER® cereal.

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Where to buy GERBER® cereals? / Is it available online? - to be available from Sep onwards

To purchase GERBER® cereals, kindly contact your nearest chemist outlet or supermarket or buy online from e-commerce platforms like Amazon, Flipkart, FirstCry etc.

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How to prepare GERBER®?

The recommended method & feeding is to prepare it with 130 ml of lukewarm water and 50g (i.e 7 teaspoons) of GERBER® cereal. The following are the step-by-step guide to prepare GERBER® cereals:

 

  • Boil drinking water for 5 minutes & leave it lukewarm
  • Pour 130 ml of lukewarm water into a bowl
  • Add 50gm (i.e 7 teaspoons) of GERBER® cereals
  • Mix powder well with water to get a nutritious bowl of GERBER® for your child!
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Why there is no scoop with the pack?

As a company, our aim is to reduce plastic footprint and thus contribute to a greener planet. As a large and trusted company, it is also our responsibility to support the initiatives on plastic reduction.

 

In line with this sustainability commitment, we do not provide a plastic scoop with the newly launched GERBER® product. Instead, we encourage the use of household measures such as teaspoons to measure the quantity of cereal powder. To provide better consumer experience, we have even created our preparation method using household measurement. Please refer to the outer pack to see how to prepare a nutritious bowl of GERBER® cereals

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There is a picture of scoop on the inner pouch, however I did not get any scoop with pack?

As a company, our aim is to reduce plastic footprint and thus contribute to a greener planet. As a large and trusted company, it is also our responsibility to support the initiatives on plastic reduction.  


In line with this sustainability commitment, we do not provide a plastic scoop with the newly launched GERBER® product. The picture shown on inner pouch is a representative -image of a spoon that can be used to measure the product along with an airtight container to educate our consumers on safe usage & storage of GERBER® cereal after each use.

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What is a brand like GERBER® doing about the environment?

Our GERBER® cereals are made in a factory that recycles up to 30% water & we promise to collect and responsibly manage equivalent quantity of plastics created by our products.

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How do you ensure safety for your products?

Our products are manufactured in accordance with ‘Good Manufacturing Practices’ under strict hygienic conditions. Stringent quality control checks are done to ensure only high-quality raw materials are used. Utmost care is taken, and extensive checks are performed on the finished goods to ensure that the final product is absolutely safe for your little ones to consume.

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Is GERBER® safe for children?

GERBER® has over 90 years of expertise in child nutrition across the world. We are committed to maintaining the highest quality standards that helps us earn your trust. Our 77 quality checks ensure that we meet all the requirements to make the food safe and nutritious for your little one. Additionally, GERBER® Cereals do not contain any added colors and flavors. Hence, you can be assured of the quality and nutrition of our products!

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Can I give GERBER® to kids below 2 years of age?

GERBER® cereal is recommended for children between 2-6 years. For recommendations regarding kids below 2 years, kindly consult your pediatrician.

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What is wholegrain?

All grains start life as whole grains. In their natural state growing in the fields, whole grains are the entire seed of a plant. This seed (kernel) is made up of three key edible parts – the bran, the germ, and the endosperm – protected by an inedible husk. Only the inedible husk is removed from wholegrain to make it suitable for human consumption.

The inedible husk is removed, and rest of the grain is retained which is called- Wholegrain.

 

“Whole grains or foods made from them contain all the essential parts and naturally-occurring nutrients of the entire grain seed in their original proportions”.  Whole grains are generally seen as more nutritious than refined cereals, mainly due to their higher level of dietary fibers, minerals, and certain B-vitamins.

We use wholegrain oats in our GERBER® cereal product.

 

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What is a legume?

Legumes are seeds, fruits, or plants that are normally known for their high protein, carbohydrate, and fat content. Pulses belong to legume family that have been part of human diet for many years.

We use green gram (moong dal) in our GERBER® cereal product as legume.

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What is Omega- 3?

Omega- 3 fatty acids are a family of important fats which are not synthesized or made in the body and needs to be consumed as part of the diet. Omega-3 fatty acids help in normal brain development of a child. GERBER® cereal also has omega 3 fatty acids in the form of alpha-linolenic acid.

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What is dietary diversity?

Dietary diversity is number of different food groups consumed over a period. Children’s food preferences and dietary habits are influenced mainly by environmental and social factors. Early experiences with nutritious, varied flavors and diverse foods increase the likelihood that children will choose a healthier diet in later life because they like the taste and the variety of healthy foods. This diverse diet exposure thus, could be useful in shaping healthy dietary habits and preferences in this age group.

 

Dietary diversity helps in consumption of all or most of the nutrients which are necessary for a developing child during this age. We have the diversity of 4 food groups coming together in the GERBER® Cereal range.

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Are there any preservatives, added flavors or colors in GERBER®?

We know what you want for your little one and hence our product is especially made for your child without any colors or added flavors.

The prepared bowl of GERBER® does not contain any preservative.

 

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What grains, fruits & vegetables are present in GERBER®?

GERBER® cereal has diversity of four different food groups: Cereals (Wholegrain Oats & Wheat), Legume (pulses), Milk, Fruit/Vegetables.

 

The Mango Berry variant has the blend of Wholegrain Oats, Wheat, Apple, Mango, Cherry & Strawberry.

The Spinach Carrot variant has Wholegrain Oats, Wheat, Spinach and carrot.

Both variants are packed with 16 vital nutrients and these nutrients have role in Brain development, physical growth and in immunity. GERBER® believes in nourishing Brain and Body.

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